Streaming app featuring live games of Detroit pro sports looks like it will happen

Quick takes …

  • Monthly cost not announced; speculation is between is $20 to $32 per month
  • Service hopes to soft launch in April 2022

For a long time, we’ve covered the bouncing ball of Sinclair’s hopes for a streaming video app to feature MLB, NBA, and NHL games. As a reminder, this is a way for people at home to watch Sinclair-owned Bally Sports through their streaming devices.

Now it looks like the ball may be in play after Sinclair locked in streaming rights for enough sports teams to make for a viable direct-to-consumer app. This includes 16 NBA teams, 12 NHL teams, and 4 MLB teams. Plus, Sinclair secured another round of funding to support the launch.

Fortunately for fans of Detroit sports, this deal includes the Tigers, Pistons, and Red Wings.

According to documents Sinclair filed with the U.S. government, some speculate the monthly price could be as low as $20.25, while others lean closer to $32. This cost may increase if Sinclair reaches deals with more MLB teams.

The streaming service would likely include live and delayed video of all the NBA, NHL, and MLB games to which it has streaming rights. Additionally, the service will almost certainly include easy access to gambling, courtesy of Bally.

It appears the app may be available free to consumers who have Bally Sports as a part of their cable package, such as Xfinity customers.

Currently, the only way to stream Bally Sports is to subscribe to the DIRECTV Stream Choice Plan at $90/month.

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